THE CHALLENGE
Biscuit and snack brand, belVita, was keen to capture engaging content as part of its partner campaign with FareShare – the UK’s largest charity fighting hunger and food waste.A “Smile Cafe” was to be created, giving London their much needed morning coffee & belVita bar alongside fun interactions from a great talent, garnering a big smile from all customers! For each smile collected that day, belVita would donate a meal to Fareshare.

THE STRATEGY
Cue the opening of belVita’s very own Smile Café! A bright, inviting space coffee van where people can ‘pay’ for a hot beverage & a delicious belVita bar, with a simple smile. The café and head ‘beamista’ needed to be a vibrant talent to encourage as many smiles as possible.

THE CREATIVE
We created a feel-good, fly on the wall film capturing an energetic Big Zuu at ‘The Smile Cafe’, as belVita’s very own ‘beaminster’ barista.‘ With great reactions from the public, we were able to capture the spread of cheery smiles throughout the pop-up as coffee and belVita bars were handed out to all – even on a very rainy London day! Positively full of beans and beams!

THE RESULTS
“The smiling is outstanding and what’s needed in life. Keep smiling it’s infectious in such a positive way.”