THE CHALLENGE
Our brief was to produce a hero film that highlighted the new partnership between OREO and PAC-MAN, aimed at engaging both millennials and Gen Zs. The challenge was to seamlessly combine nostalgia with contemporary play, depicting an epic showdown between generations while encouraging viewers to scan their OREO cookies to participate in the fun.
THE STRATEGY
We needed to go all in on fun! We knew millennials would revel in the nostalgia of PAC-MAN but would appreciate high production values targeted at them, while Gen Zs would be drawn to the “playful cool” of OREO, complemented by a familiar and beloved face. Enter Martin and Roman Kemp—the ideal duo to connect with the target audience and spark some genuine family rivalry.
THE CREATIVE
What better way to launch OREO x PAC-MAN than with an epic generational showdown between Martin and Roman Kemp. “Let’s get ready to crumble…”
But, what’s this? Instead of fists going up, the pair both sit down on tiny stools and
pull their phones out! The battle we were expecting is actually via the PAC-MAN game they access by scanning an OREO cookie. Slick, cool and brilliantly juxtaposing comedic content.
THE RESULTS
The earned results truly delivered against the objectives of reaching a wide audience with 67% of national coverage coming from gold tier titles and 50% of national online coverage including the campaign video.
The social results were equally as impressive:
– Over 3 million impressions
– 178K total engagements
– Campaign video viewed over 2.8m times
