THE CHALLENGE
How do you make switching to Vodafone broadband feel like the easiest thing in the world? With One Touch Switch now on the table, Vodafone needed to cut through the noise with a campaign that felt media-worthy and fun. Our job? Bring that “easy as pie” vibe to life with high-energy, engaging content capturing a pop-up created just for the occasion.

THE STRATEGY
With some unique street casting, and playful green screen action, we created content that captured the spirit of the campaign, highlighting just how simple switching to Vodafone is. We superfast content capture and post production, we delivered on the same day to make sure the media asset was relevant, real, and newsworthy.

THE CREATIVE
Down we went to the “Easy As Pie” pop-up pie shop, created to promote the campaign. While there, we caught Roman Kemp and Lisa Faulkner hard at work behind the counter, serving free pies to the whole community! The cheerful atmosphere was evident on screen and was complemented by brand messaging from our talent and an abundance of delicious pies!