THE CHALLENGE
Reactions were the name of the game in the creative. An experience that is bound to evoke so much emotion needed careful capture to really show what it meant to those taking part. And we were not short of those reactions. As the holographic images of loved ones appeared from all the way across the UK, the shock and delight was more than apparent. 

THE STRATEGY
Working with multiple stakeholders including clients, talent, vulnerable case studies and charity partners, we produced a three-episode docu-series, with social edits working alongside for extra reach and engagement. By enlisting a big presenter talent, widely loved in the UK, we would be able to bring the facts to light while capturing genuine emotion; showing Vodafone as a brand who are consistently campaigning to support groups who may be affected.

THE CREATIVE
Emma WIllis took the reins as investigative reporter in our three impactful episodes. Episode 1 saw Emma visit Diversity House, an amazing community centre where people learn skills relevant to the modern age: creating bank accounts, connecting via social media, and smartphone skills. In episode 2, Emma visited food bank charity, Trussel Trust, to find out why and how so many are having to turn to food banks, and the positive impact Vodafone has in donating devices. The final episode challenged Emma to go about her day without any access to her devices or internet. Her struggle is genuine as she tackles booking appointments, finding addresses, and communicating with her family. Emma’s very genuine passion about the topic shone through, and created some very impactful content.