THE CHALLENGE
Working with Tin Man, we had to “Invent the impossible, engage consumers, amplify the brand platform ‘#togetherwecan’, demonstrate how Vodafone use their tech for good, all whilst capturing the magic of Christmas and bringing people together”. Simple…
THE STRATEGY
Our strategy focused on bringing the advantages of 5G—speed, reliability, and no lag—to life in a way that resonated with consumers. We highlighted the emotional impact of 5G technology in delivering joy through music during Christmas, in a way that has never been seen before.
THE CREATIVE
We told the heart-warming story of how Vodafone’s 5G gave voice to former singer, Tanja Bage, who tragically lost her voice box in 2020 due to cancer. We combined innovative technology, Vodafone’s 5G, and a touch of festive magic (in the form of celebrity singer Martine McCutcheon, known for her Christmas connection!) to fulfill Tanja’s dream of surprising her sister with a heartfelt Christmas carol. If this isn’t a demonstration of technology’s positive impact, we don’t know what is!
THE RESULTS
– 500,000+ views across Vodafone’s Twitter, Facebook and YouTube channels
– 6.1m impressions on social
– Of the 200+ pieces of coverage secured, 77% featured a link to the content
– Voted PR Week’s ‘Story of the Week’ at launch and its ‘Campaign of the Month’ for December
Post campaign research showed that people thought:
– Vodafone cares about making people’s lives better +24%
– Vodafone cares about people and society +19%
– Vodafone uses tech for good +12%
