THE CHALLENGE
To launch two new Intense by Philadelphia gourmet cream cheese flavours, Philadelphia wanted to create a fun and engaging way for the public to interact with the brand. The campaign needed to showcase the new flavours and build awareness, nationwide.

THE STRATEGY
To bring the campaign to life, Philadelphia launched an immersive pop-up tasting tour across the UK, starting at London’s iconic Southbank. They needed content to showcase the product, so the strategy focused on creating visually striking moments at the pop-up site, complete with a relevant and popular talent

THE CREATIVE
In a dynamic hero video, Gok Wan entered as the face of the launch. His charismatic hosting, and keen foodie persona, was intercut with playful audience interactions and gorgeous product shots. The result was a high-energy, fun edit, showing the public reaction to the flavours and inviting viewers to discover their own Philadelphia Intense experiences.

THE RESULTS

SOCIAL

– 1.2m impressions 

– 1,627 engagements.