THE CHALLENGE
New research has uncovered that us Brits are communicating via group chats more so than 1-2-1 conversations. Research also shows that people lack a profile picture for their online groups because it is too difficult to get all the members together for a photo. So, Vodafone decided to lend a helping hand to the nation’s networks, by launching the UK’s biggest ever photo booth and for Oh My! To capture some of the nation’s diverse clubs and groups finally getting their group pictures.

THE STRATEGY
We wanted to hear from these vibrant groups of people about why connecting with friends and peers via group chat is so important, and how Vodafone can support this via its network.

THE CREATIVE
With Roman Kemp as our roving reporter at the giant photobooth, built on Potters Field Park, we saw a wide range of clubs and groups waiting to take their perfect group chat picture. Roman spoke to the groups about the power of staying connected via the chat, as we saw reality TV stars, pet owners, drag queens, Swifties, Medieval Live action roleplayers, Town Criers, and sporting teams all showing up to the photobooth. We showed the community and friendship that exists within these group chats, all with Vodafone’s network support.

THE RESULTS
SOCIAL:
553,000 video views across Meta, YouTube & LinkedIn