THE CHALLENGE
Brits are hilariously divided when it comes to hotel habits – should sheets stay tucked or be set free? Is unpacking essential or an overachievement? And just how far can you wander in a dressing gown before it’s frowned upon? For visibility and promotion of its new Hilton Graduate offering, Hilton wanted to tap into these debates, while sparking conversation about what makes the perfect stay.

THE STRATEGY
The strategy was simple – task two hilariously different personalities to face-off about what makes a great hotel stay. All set in the luxuriously quirky surroundings of a Hilton Graduate hotel. The content needed to be engaging and funny, while showing all the key benefits of the hotel itself.

THE CREATIVE
Simon Bird and Jessica Knappett, the comedic duo were tasked with putting these hot travel debates to bed – quite literally (are you tucked, or untucked sheets?). They engaged in a spirited debate at Hilton Graduate, brought to life through Simon’s buttoned-up precision and Jessica’s delightfully carefree approach. From unpacking routines to robe etiquette, their split-screen antics highlighted each personal preference, while visually showcasing the hotel’s inviting spaces. The content was warm, cheeky, and undeniably human; encouraging viewers to pick a side while dreaming of their next hotel stay.