THE CHALLENGE
The challenge was to produce engaging, festive content that showcased LLA’s friendly and hassle-free travel experience, reminded passengers to keep gifts unwrapped for easier security checks, and highlighted their complimentary airside gift-wrapping service.
THE STRATEGY
We recognized the need to be bold and capture the attention of the Great British public to stand out amid the festive buzz. So, with a playful nod to the classic holiday film, Love Actually, we did just that. By connecting LLA’s wrapping service to the one featured in the iconic movie, we illustrated how the airport aims to make travellers’ journeys smoother and more enjoyable during the Christmas season.
THE CREATIVE
Our content showcased a doppelganger of Rowan Atkinson, reenacting the comedic wrapping scene and delivering an over-the-top masterclass in elaborate gift wrapping. Amidst the bustling holiday season, “Luton Actually” cut through and delivered the yuletide message that LLA makes travelling easier during the Christmas season.
THE RESULTS
– 60,000 video views and 2,100+ engagements across social channels
– Campaign outperformed previous LLA campaigns with a 455% increase in video views and a 683% boost in engagements
– The PR campaign garnered 202 pieces of coverage, reaching a total OTS of 13.2 million
