THE CHALLENGE
It was time to whip up a buzz around Hampton by Hilton’s free hot breakfast! We needed to increase brand awareness and bookings among UK leisure guests, making sure everyone knew just how fun and tasty a stay at Hampton by Hilton could be.
THE STRATEGY
The outrageous limited edition waffle combinations took centre stage. With our hilarious host, influencer What Willy Cook, we invited people to sample the quirky creations available at the hotel and share their honest opinions. Who wouldn’t be intrigued by the British Breakfast Waffle Trio, featuring a range of batters including black pudding & bacon, tomato & mushroom, and Cumberland sausage & orange zest along with a range of experimental toppings, including English tea whip and baked bean-infused whipped cream?
THE CREATIVE
With the ‘waffle cam’ at the ready and our roving reporter, What Willy Cook, poised to capture the action as guests dug in, our dynamic content and stop-motion animation brought the quirky combinations to life. What Willy Cook’s quick wit and spontaneous humour added a fun element, generating a lot of excitement around the hotel’s complimentary hot breakfasts and managed to create quite the buzz!
THE RESULTS
– Organic social reached 368K and 225K engagements
– Paid social excelled with a 50% higher view-through rate than previous content campaigns
– Significant uplifts in brand association (+5%) and ad recall (+12%)
– 114 media hits, doubling the target
